A Flagship Phone Deserved a Flagship Launch
As an ongoing client of Common Ground PR, OPPO New Zealand trusts us to help bring its innovative product launches to life. The release of the Find X8 Pro was a defining moment - the return of its most premium device yet and a bold re-entry into the flagship space.
Our shared goal was to elevate the Find X8 Pro from just another smartphone release to a cultural moment - one that would showcase the device’s cutting-edge Hasselblad photography system, as well as its global credibility and creative potential in a way that felt local.
We delivered a multi-tiered campaign that began with taking key New Zealand media and key customers to Bali for the global unveiling, and culminated in a high-impact rooftop event in Auckland: a photography exhibition powered by the Find X8 Pro, showcasing the work of four leading local photographers.
Results: Creative Tech with Serious Cut-Through
We delivered a national campaign that positioned the Find X8 Pro as a premium device with both technical power and cultural cachet.
Coverage highlights:
Three News segment from the global launch, reaching over 270,000 New Zealanders
16+ earned media stories across tech, lifestyle and business press with overwhelmingly positive sentiment
This included Stuff, BusinessDesk, Newstalk ZB, GeekZone, Sunday Star Times, Hardwired, Interest.co.nz and more
By giving media a device they could test in a creative context - and an experience worth sharing - we helped OPPO New Zealand make this important launch feel personal, premium and impossible to ignore.
